John Chamberlain

In collaboration with the John Chamberlain Estate and DADA Goldberg, we built an Instagram identity to reintroduce the sculptor's work to a new generation. The system holds a curated color palette, an 'About' highlight, creative direction for motion, and a set of templates for press, announcements, quote pages, and reels. The brief was reach without compromising the Estate's posture. The templates amplify the work rather than perform around it.