About

Portrait of Drew

Drew is a creative director and graphic designer with over a decade of experience shaping brands across hospitality, real estate, and lifestyle. Based in Los Angeles, his practice brings together brand identity, editorial design, and art direction to build cohesive, enduring brands. His work spans visual identity systems, web design, typography, and digital marketing, each tailored to the client and crafted with precision. A collaborative process and a long view on hospitality, real estate, and lifestyle shape every project he takes on.

Drew Frist portrait

Services

Full service offerings, boutique values.

The studio brings agency-caliber brand thinking to projects that earn boutique scale: hotels with one location, developments with one tower, design firms with one studio. One creative director, holding the whole system. No account managers, no translator required.

Logo Design

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Branding & Identity

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Brand Strategy & Positioning

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Campaigns & Art Direction

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Social Media Design

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Web Design

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Digital Marketing

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Presentation Design

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Type Consultation

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Editorial & Print Design

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Packaging

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Cover of a Kelly Wearster print piece
A GIF that rotates through various projects

Philosophy

Designing more than just logos.

01
Holistic

A brand is more than a logo; it’s a feeling, a set of values, and an interconnected system. We recognize all the parts that make up a brand and give them the attention and weight they deserve.

02
Transparent

All points in the creative process are made available to clients, from drafts to deliverables. Updates and revisions land online without the clutter of old files and PDFs.

03
Niche

Years of work for clients whose business is built around physical space, hospitality, architecture, interiors, real estate. We know how a brand has to read on a wall, in a room, and on a phone, sometimes all in the same week.

04
Nuanced

Los Angeles. Design, music, and culture run together here, and the studio runs with them. The work pulls from all of it, and is sharper for it.

Recent stories

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