A full branding suite for Pendry Natirar, an estate hotel and private club in Somerset County.
Pendry Natirar sits on 400 acres in New Jersey's Somerset County, an estate property running across a hotel, a private club, and a set of restaurants. We built the branding to hold all three. Deliverables include the logo, signage, print materials, and bespoke club collateral. The dining venues each received their own visual identity, sitting inside the resort-wide system rather than competing with it. The result reads the same in a guidebook and on a wayfinding sign at the gate.
