What’s Included in a Brand Identity Package

It’s been our experience that many clients aren’t totally sure what to expect when it comes to a full brand identity package. And that makes sense—if you’ve never worked with a design studio before, the process can feel a little mysterious.

So here’s a quick breakdown of what’s typically included when you work with my studio to build (or refresh) your brand from the ground up:

Primary Logo

This is the anchor of your brand—what most people will recognize first. It’s thoughtfully designed to reflect your voice, values, and personality.

Secondary Logo Variations

You’ll get alternate lockups (like stacked versions or wordmarks) so you have flexible options depending on where your logo needs to show up—social media, packaging, signage, etc.

Typography System

We’ll select (or refine) a type system that complements your brand—usually a headline font, a body font, and supporting styles. Type helps set the tone and brings structure to your communications.

Color Palette

A core set of primary and secondary colors that reflect your brand’s energy and work seamlessly across print and digital. You’ll receive color codes in RGB, HEX, CMYK, and Pantone, so you’re covered everywhere.

Style Guide

This is your brand’s visual playbook. It outlines how everything works together—logo usage rules, spacing, type hierarchy, color values, and more. It keeps your brand looking consistent and intentional, whether you’re working with a designer or building a Canva post.

Brand Assets & File Types

You’ll get all final logo files in multiple formats—AI, EPS, SVG, PNG, and JPG—plus clear instructions on when and how to use them. No more digging through folders wondering which file to send to your printer or web developer.

Optional Add-Ons

Depending on your needs, I also offer things like social media templates, email signature design, brand collateral (like business cards or packaging), and web design to carry your new identity through every touchpoint.

Whether you’re launching something new or giving your brand a refresh, a well-crafted identity helps you show up with clarity, consistency, and confidence.

Let’s talk about your brand. Contact us today to start the conversation.