A strong brand isn’t just a logo—it’s how your business is perceived, how it connects with your audience, and how it stands out in a crowded market. But over time, even the best brands can become outdated or lose relevance. If you’re wondering whether it’s time for a refresh, here are five key signs that your brand might need an update.
Design trends evolve, and so do audience expectations. If your logo, color palette, or typography looks like it belongs in a different decade, your brand may not be making the impact it should. A modernized brand identity—while staying true to your core values—can help you maintain credibility and relevance.
Consider: If you wouldn’t wear a 20-year-old suit to an important meeting, why would you present an outdated brand to your customers?
Possible Updates: A logo redesign, updated color palette, refreshed typography
Businesses grow, markets shift, and consumer behaviors evolve. If your brand was originally built for a different demographic than the one you’re currently targeting, it may be time to realign. A brand refresh can help you better connect with your ideal customers and attract new audiences.
Consider: Are your branding elements still speaking to your target audience, or do they feel disconnected?
Possible Updates: Adjusting tone and messaging, refining brand visuals, updating imagery
If your website, social media, packaging, and marketing materials all look like they were created by different people, your brand is suffering from inconsistency. A cohesive brand identity builds trust and recognition, ensuring every touchpoint feels unified.
Consider: Do your customers immediately recognize your brand, or do different elements feel mismatched?
Possible Updates: A comprehensive brand guide, aligning digital and print assets, standardizing fonts and colors
If your brand blends in rather than stands out, you may be missing opportunities to differentiate yourself. A strong, unique identity helps customers remember you and choose you over the competition.
Consider: Does your brand have a distinct personality, or does it look and sound like everyone else in your industry?
Possible Updates: A refined brand voice, new visual identity, unique positioning strategy
If your services, mission, or business model have shifted but your brand hasn’t caught up, it’s time for a refresh. A brand should reflect where your business is today—not where it was when you first launched.
Consider: Does your current branding fully reflect your company’s vision and values?
Possible Updates: New brand messaging, revised logo and tagline, updated website design
If you recognize one (or more) of these signs, it may be time to rethink your branding. At Drew Frist Studio, we specialize in thoughtful, strategic branding that helps businesses evolve while staying true to their essence. Whether you need a subtle refinement or a complete overhaul, we’re here to help.
Let’s talk about your brand. Contact us today to start the conversation.
© 2025 Drew Frist
