The Grid as Gallery: Social Media as a Brand Showcase

Your Instagram grid might be more powerful than your homepage—let it tell the right story.

April 17, 2025

When your audience’s first impression is on Instagram, the grid is the homepage. For Mercedes-Benz Places, we transformed their Miami development into a social-first experience—like a mini-website designed for storytelling, not just scrolling.

Cohesion, hierarchy, and flow—all with a nod to the brand’s signature precision.

In fact, 83% of Instagram users discover new products and services on the platform, and 90% follow at least one business account. This underscores the importance of a well-curated Instagram presence in introducing people to your work and telling your brand’s story.  

If you’re thinking about giving your own social presence a more strategic edge, let’s talk

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