Branding isn’t a logo. It’s not a color palette or a clever tagline. It’s the long game—the discipline, the consistency, the behind-the-scenes reps that eventually make everything feel effortless and connected. I came across this quote from Scott Galloway on the Pivot podcast, and it nails exactly what I try to communicate to clients when we talk about investing in their brand identity over time:
"Branding is like working out the next day. It hurts, it sucks, it requires discipline. But if you're disciplined about it and willing to make the consistent investments in working out, everything gets a little bit easier. You get a little bit stronger. It's easier to go up the stairs. People want to hang out with you. You're less likely to have bouts of depression. And this is brand building." -Scott Galloway, from an episode of the Pivot podcast
Whether you’re a startup or a legacy brand, branding is a muscle. When you show up consistently, the results compound—your messaging becomes clearer, your visual identity becomes more recognizable, and most importantly, your audience starts to trust you.
Let’s talk about your brand. Contact us today to start the conversation.
© 2025 Drew Frist
