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Proper

CLIENT

Proper Hotels
properhotel.com

SERVICES

Logo Design
Brand Identity
Art Direction

INFO

Proper is a design-forward hospitality group with hotels and residences in Los Angeles, San Francisco, Austin, and Santa Monica.  These hotels are bold explorations of luxury; and the logo and foundational branding are a reflection of this sensibility. The logo, as it was designed, is a mark with architectural serifs and a graphic silhouette. Paired with its supporting type, we achieved Proper's signature raw & refined brand experience—be it on a neon sign or on a gilded hotel stationery.

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Drew Frist Proper Logo and Branding Design
Entry to Proper Austin
Drew Frist Proper Hotel Logo and Branding Design
Drew Frist Proper Logo and Branding Design
Left: Downtown Los Angeles Proper; Right: Santa Monica Proper
Proper San Francisco, located on Market Street
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Drew Frist Santa Monica Proper Logo and Branding Design
Drew Frist Proper Hotel Logo and Branding Design

Additional Credits

ADDITIONAL DESIGN: MAJA BLAZEJEWSKA 

© 2018 Drew Frist

© 2018 Drew Frist

© 2018 

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