Proper is a design-forward hospitality group with hotels and residences in Los Angeles, San Francisco, Austin, and Santa Monica. These hotels are bold explorations of luxury; and the logo and foundational branding are a reflection of this sensibility. The logo, as it was designed, is a mark with architectural serifs and a graphic silhouette. Paired with its supporting type, we achieved Proper's signature raw & refined brand experience—be it on a neon sign or on a gilded hotel stationery.
ADDITIONAL DESIGN: MAJA BLAZEJEWSKA