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Restaurant interior at Viamara, the Italian California coastal restaurant inside The Elwood Club.

Viamara

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Project Details

Brand identity for the Italian-California restaurant at The Elwood Club.

Viamara is the restaurant at The Elwood Club in Newport Beach, where California cuisine meets an Italian coastal influence. We built the identity around a single tension: a handwritten wordmark holding the venue's hospitality, paired with a quiet geometric grotesk that grounds the program. The color palette draws from the Italian coast, soft metallics and muted hues, restrained enough to live alongside the food.

Branding & Identity

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