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Filifera

Branding & Identity, Art Direction, Logo

Filifera is a rooftop bar and restaurant atop Proper Hollywood. The name comes from the singular palm species native to California. The new identity was inspired by painting and printmaking; the bold type offered a rugged contemporary note. The play between push & pull fits the sweeping views of the ruggest Hollywood hills and the glowing Los Angeles skyline.

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Credits
Art Direction & Logo Design: Drew Frist
Additional Design: Maja Blazejewska