CLIENT

Filifera

SERVICES

Brand Identity
Logo Design

INFO

Filifera is a rooftop bar and restaurant atop Proper Hollywood. The name comes from the singular palm species native to California. The new identity was inspired by painting and printmaking; the bold type offered a rugged contemporary note. The play between push & pull fits the sweeping views of the ruggest Hollywood hills and the glowing Los Angeles skyline.

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Additional Credits

ADDITIONAL DESIGN: MAJA BLAZEJEWSKA