Collaborated with the stationer to launch a blog that lived in the same voice and presentation as the rest of the Sugar Paper world. I provided concepts, editorial calendar, art & photo direction, and, in most cases, the final copy. The end product was an artful, crafted, and "sweet" brand experience that would appeal to those new to the site and those intimately familiar. View the blog here.
Art Direction & Copywriting: Drew Frist
Photography: Sugar Paper