Sugar Paper approached me to create fresh new content for their blog, which was set to relaunch alongside a brand new Sugarpaper.com.
A voice, message, and overall design was developed that was distinctly on brand and singularly Sugar Paper. It was a mix of ongoing posts & series, like "From the desk of...," and one-offs. These had to be tight, highly designed posts. The outcome is live, and I remain the blog's editorial director.