Sugar Paper

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Sugar Paper approached me to create fresh new content for their blog, which was set to relaunch alongside a brand new Sugarpaper.com.

A voice, message, and overall design was developed that was distinctly on brand and singularly Sugar Paper. It was a mix of ongoing posts & series, like "From the desk of...," and one-offs. These had to be tight, highly designed posts. The outcome is live, and I remain the blog's editorial director.

SELECTED POSTS
Sugar Paper x Target Holiday
One Store, Two Ways
From the desk of...Jennifer Vallez

As Good as Gold